Ignite Digital Marketing Podcast

Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play.

Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget.

Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience.

Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations

This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results.

Transforming Behavioral Health and Improving Patient Outcomes with Mark Potter of Mirah

Join us on Ignite as we dive into the world of behavioral health, the rise of measurement-based care (MBC) and practical strategies for implementing MBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes.

Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success

Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your progress, impress your C-suite, and achieve your desired outcomes. Don't miss out on this opportunity to get the most out of Q3!

Dominate the SERP: How LSAs Are Transforming Healthcare Marketing

Are you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LSAs, their key differentiators from traditional Google Ads, and how they can help healthcare groups dominate more real estate on the Search Engine Results Page (SERP).

Marketing’s Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners

Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activation. Learn about the future trends in orthopedics, including the shift towards Ambulatory Surgical Centers and the rise of value-based care. Tune in for an insightful discussion on the intersection of healthcare and business, and gain valuable knowledge on managing and marketing an orthopedic group.

Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint

Dive into the complexities of adhering to HIPAA compliance in the age of digital marketing with Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock.

Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar